I always keep a to-do list, and I pride myself on checking off each task that I complete. Most of my time here at college is spent progressing from one assignment or chore to the next, and when I take a break to go out with friends or watch a movie or take a nap, I've always got my list in the back of my mind. I often tell people that if I'm not crazy busy, I don't know what to do with myself.
For the rhetorical analysis speeches we've been working on in class, I spent a lot of time the past couple of weeks perusing through a variety of ads online. Doing this, I started to notice a trend. So many ads these days appeal to this American ideology that we've got to stay busy, that to have a good life means to be as productive as possible.
Consider this. Look how much we can accomplish with an iPad! And all at the same time too! This ad is for all of us who call ourselves multi-taskers. I'm definitely in this category, but I've noticed something about multi-tasking since coming to college: the more I try to accomplish, the less I can accomplish well. If I divide my brain into four different directions at once as Apple encourages us to do with this ad, I am actually less productive because I cannot give any one task the focus it needs.
Yesterday, I had a paper due at midnight. When I got home class in the afternoon, I knew I had to get that paper written, but I really didn't want to work on it. So in a classic example of multitasking, I opened up Microsoft Word, wrote a few lines, then opened Facebook and Stumbleupon. I had music playing, I turned the TV on. I stopped writing every 30 seconds or so to answer a text message or play someone back in Scramble with Friends. After a while of this with barely a paragraph written, it hit me that I wasn't making any progress and that the quality of my paper was really lacking... Long story short, multi-tasking doesn't work. Unfortunately, in this busy life we live, sometimes it feels unavoidable.
Here's another one. This ad inspires us to go fast, appealing to the notion that we must always be doing something, going somewhere, or making progress in some way.
Nike's slogan "Just Do It" really encourages us to keep busy. In those three words, we are reminded to work hard, to follow our dreams, and to accomplish big things. This is a positive, motivational ad, but it still catches our need to finish everything on our lists. Moreover, it pushes us to get things done now, to stop procrastinating, because "The Future was Yesterday."
Even ads that do not portray people living in "the fast life" still appease our need for busy-ness. This Royal Caribbean ad uses a different take, displaying peace and relaxation. It seems to me that many of us work so hard everyday so that we can eventually slow down, kick back, and live in serenity. Even today, I'm working on blogs and studying all day so that I can breathe easy tonight and watch a movie with my boyfriend. In this busy world, we are constantly chasing relaxation.
I'm not opposing a busy life. We live in a highly advanced society, and our commitment to productivity has made great strides in areas of technology, medicine, and communication. However, I'm not necessarily supporting it either. Living by a to-do list takes a lot of the pleasure out of doing work, especially if you find it impossible to forget about how long your list is as I sometimes do. It's important to remember to take a break and relax now and then.